Blogs can be personal, artistic, academic, or professional. It is a unique form of online publishing that creates opportunities for producing knowledge, sharing research, building social networks, developing professionally, or documenting personal growth.

You want your blog to invite readers in and keep them coming back for updates. Great blogs are vibrant and visually interesting, but they are also thoughtful and purposeful. Every post matters for generating and holding attention. Consider the following principles when composing:  Make a point. While posts do not require a formal thesis or claim, it is important to have· an argument, opinion, or purpose in mind when you compose.  Be concise. Use precise language and coherent syntax to make your posts easy to read.·  Post often. Blogs should be updated regularly to hold readers’ interest. Actively generate· new and interesting content on a daily or weekly schedule.  Consider inviting guest bloggers to appeal to diverse readers, broaden your blog’s· scope, or refresh your own perspective on the project.  Proofread. Careless mistakes and errors can distract readers and make you appear less· credible as a writer.  Create visual interest. Consider which aspects of your content would pair well with· visual elements such as photographs, figures, or videos. Break up large chunks of text with visual elements to make your blog more readable.

Using Multimedia

Use appropriate content, size, and quality. Make sure your chosen images complement· the layout of your text visually. Images should be easy to see without obstructing the text of a post. Choose the highest possible quality image while also making sure it is easy to load. You don’t want your readers squinting at blurry pixels, but you won’t want them to wait 10 seconds for something to load, either.  When linking to an online video, consider using a screen shot from that video as· your hyperlink. A screen shot can make a reader more likely to click on a link. It can provide a visual preview, as well as demonstrate the clip’s relevance to your post.  Attribute your sources. Like ideas, images and videos are someone else’s intellectual· property. Whenever possible, provide captions for the reader. Even a simple caption will help readers identify the object’s origins.